There are traditional methods for boosting sales in real estate sector, but now many builders are moving towards new contrivance for marketing and pushing sales and revenues. Developers, not only find digital / online media cost efficient but also increasingly effective in enhancing conversion rates. Online platforms are also used to sell properties now.
With online business in India, many real estate companies have started listing their properties on platforms like Flipkart, Snapdeal, Housing.com and 99 acres.com. In a recent event, Wave Group’s realty arm, Wave Infratech, also said that its properties would be soon available for sale on Snapdeal and Housing.com.
Commenting on the expansion of Wave Infratech in the digital space, Mr. Ram Jalan, Vice President – Digital Marketing, said “Wave Infratech has always been a pioneer in the real estate space and after observing the new generation of buyers, we have noticed that the only way forward is digitization, and felt this was the right time to venture out into online selling. While, we at Wave have been associated with the digital real estate revolution for quite some time, this is our first venture into the online selling space. Moreover, Snapdeal’s NRI campaign seemed as the best route for us to foray into the digital selling space. NRI property buyers’ investment is expected to surge by 35% and they have shown inclination towards high-end residential and commercial properties in the country with maximum traffic coming in from the Middle East, the USA, Singapore and the UK.”
The customer would be able to go through all the product details on the website and book their property by paying a booking fee of Rs. 30,000, post which the Wave Infratech offline sales team would take over the customer case. By booking their property online, the customer would stand a chance to explore exclusive deals with Wave Infratech and make the most of buying online.