Dubai-based Emirates NBD has become the first bank in the world to pilot KinTrans, a technology that enables easy two-way communication between sign language communicators with hearing disabilities, and people who use spoken languages.
- The bank said in a statement that its commitment to people with disabilities supports the ‘#MyCommunity’ initiative launched by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, that aims to transform Dubai into a disability-friendly city by 2020.
- After beta-testing KinTrans with service ambassadors and customers with hearing disabilities in its Jumeirah Emirates Towers branch to receive constructive feedback, the bank said it will roll the system out in more branches across the country during 2017. The system, currently in its testing mode, automates Arabic Union Sign Language and American Sign Language at the Emirates Towers Branch.
- Customers with hearing or speech impairments can communicate via sign language, which will be instantly converted into text displayed on a screen for service ambassadors to read.
- The speech response from the service executive is also displayed in text mode on screen, to complete the two-way communication.
- The innovative technology allows customers with hearing or speech impairment to be able to communicate in their naturally preferred sign language and branch representatives to understand and service their needs far more efficiently.
- Earlier in the year, the bank also began distributing Braille currency for its customers with visual disabilities.
Source: Arabian Business