“Where there is a woman, there is magic”… Ntozake Shange
Real estate sector was a man’s world, but with women’s spirit to fight and emerge as winner, the tables are turning now. Women professionals, who have moved up the ladder in the real estate sector in the last decade, would agree that the stigma does not hold good any more.
Real estate sector traditionally is perceived as a sector which needs physical hard work on the field, site visits and long hours, difficult clients & tough demands, etc. While real estate is strong & tangible it is also very beautiful and artistic. Women, today, have stepped into this sector not just for improving their careers and finding financial independence, women inherently cherish being in real estate because they help other women find a home.
Both in residential and commercial real estate sector, women workforce is touching heights. A research done by CREW (Commercial Real Estate Women), “10th-annual Benchmark Study Report: Women in Commercial Real Estate”, based on 2015 data, found that 50 percent of both men and women are “very satisfied” with their work life balance. As per the report, the percentage of women in development nearly doubled, from 20 percent in 2000 to 38 percent last year.
The gender equality came into spotlight recently with the announcement of the United Nations’ new “Women Empowerment Principles.”
- Over 1100 business leaders signed the same.
- The principle emphasises on establishing top-level leadership for gender equality, to treat both women & men employees equally at work, etc.
- Ensure the health, safety and well-being of all women and men workers.
- Implement enterprise development, supply chain and marketing practices that empower women.
Trust is an important factor in this sector. Women have exceptional abilities like being creative, handling stress, on gaining trust, building relationships and negotiating skills, all of which is essential in this sector. This positive change has come about in this last decade, though there is a long way to go, but it’s a good start.
Sources: JLL / Track 2 Realty / 99 Acres / MagicBricks / ET Realty / UN Women