In conformity with the Union Budget announcement of fund allocations for DMRC, the auction of the naming rights of popular Metro stations is a good revenue stream for the Metro rail entity, which would assist them in the completion of Phase III and other maintenance & miscellaneous expenses. As far as revenue generation is concerned, the ‘naming rights auction’ by DMRC, puts the Metro rail network on the global pedestal.
DMRC has awarded Wave Infratech the naming rights for two prominent stations in Noida – Noida City Centre and Noida Sector 18. The naming of a station after a brand or a company is first-of-its-kind in India and Wave Infratech is the first company to have been awarded the naming rights by DMRC.
Talking about the jubilant news, Mr. Amar Sinha, Executive Director – Marketing, Wave Infratech said,
“We at Wave have always been pioneers in innovation and being awarded the naming rights for two of the most popular Metro stations in Noida is a big win for us. With this, the foothold of the company in Noida gets stronger and would assist us in ramping up our brand recall for the brand with the opportunities that DMRC would offer.”
It is important to mention here that MetroMart – a new concept in retail different from all other commercial establishments in many ways, developed at Wave City Center would offer direct connectivity to the Noida City Centre Metro station. While you travel every day to Noida or stay here, this advanced development will benefit you. Now you don’t have to walk a long way to reach your car in the parking. All you got to do is take 5 simple steps:
Globally, the trend of direct connectivity between Metro rail stations and retail complexes is a popular trend and can be seen in world cities like Dubai, Shanghai, Singapore, etc. This latest one-of-its-kind announcement by Wave Infratech will not only ease the lives of people on a daily basis but also put Noida on the global map as far as retail trends are concerned.